A few weeks ago, a close friend sent me a recent article from InStyle titled “If You Think About It, Botox Is Optimism.” After reading it, I felt it raised an interesting perspective that I wanted to share.
“We feel better when we look better, and we really want to feel better right now.”
Kiera Carter (2021, InStyle.com)
When the pandemic first started and we had to temporarily close the clinic, I found myself wondering what this would mean for the aesthetics industry. With so much uncertainty, fewer social events, and major changes to daily routines, it wasn’t clear how people would prioritize self-care.
Our clinic was closed from March to June 2020. When we reopened, many clients reached out to rebook appointments. Like many people, they had spent more time on video calls, social media, and at home, becoming more aware of changes in their appearance.
“Official 2020 industry reports haven’t been released yet, but dermatologists across the country say they’re busier than ever”
(Carter, 2021, InStyle.com)
That trend continued into 2021, as people adapted to a new normal and began re-engaging with routines that felt familiar and grounding.
Cosmetic neuromodulator treatments are often discussed as part of personal self-care for some individuals. For certain people, maintaining aspects of their appearance can feel like a way to regain a sense of routine or normalcy during uncertain times. Medical clinics are also environments where many patients feel comfortable due to professional oversight and established safety protocols.
“Data from the 2008 recession shows that rates of Botox and filler actually increase during an economic downturn, to the tune of 31% in 2008. People want to buy things that make them feel good about themselves.”
(Berkowitz, 2021, InStyle.com)
Of course, cosmetic treatments aren’t for everyone, and they don’t need to be. Any decision to pursue a cosmetic procedure should be personal, well-informed, and based on individual goals rather than outside pressure. Choosing a qualified provider and having an open conversation about options, risks, and expectations is an important part of that process.
If you’re curious about cosmetic treatments and want to learn more, a consultation can be a helpful opportunity to ask questions and discuss whether anything may be appropriate for you.
Take care and stay well,
Montana Brown, LPN
Full InStyle Article can be found here – https://www.instyle.com/lifestyle/botox-optimism-mental-health
This post is for general information only and does not replace medical or professional advice. Treatment options should be discussed during a consultation.
